Brochures are practical marketing tools used to promote your information-heavy campaigns. They can be laid out like a take-out menu and contain listings of different products and services; or function as travel and events guides.

The amount of information that you will include determines the brochure size suited for your business. There are five standard brochure sizes — which you can combine with five popular types of paper folds. It helps to create an outline of your content to have an idea of the size that best works with your material.